SharePoint corporate newsletter: How to write it in 9 steps

The corporate newsletter is the most beloved content category on the intranet. Why?

Let's start with this question and work our way to how to write a newsletter with SharePoint, step by step.

Corporate newsletter: the most beloved on the intranet

Internal communication is a strategy and as such requires daily care like a houseplant.

The kind of ones that die from one extra drop of water or less, but essential to make our house a home.

Similarly, internal communication aims to make employees feel part of a community, reinforcing their trust and well-being within an organization.

To do this, however, it needs a well-thought-out plan of action, including appropriate distribution channels to tailor its messages to members of the company's diverse audience. 

Starting with creating an intranet, the next step is to reach users with messages specifically designed for them.

In this context, the newsletter fits in with a starring role similar to Rossini's Figaro.

Indeed, like the factotum of Seville, it lends itself to handling all kinds of communication tasks without neglecting the personal angle.

From corporate news to an interview with an office colleague, news makes the intranet a pleasant reading routine to stay up-to-date and - why not? - have fun with witty and less formal content such as: 

• quizzes;
• personal interviews;
• photography contests;
• cookbooks;
• physical and mental health tips;
• interoffice competitions;
• memes;
• etc.

These are just a few examples of excellent accompaniments to the usual updates on projects or services, helping to create an atmosphere that is as professional as it is homely.

Not surprisingly, the success of many intranets has depended largely on the quality of their newsletters.

The 9 steps to create a newsletter with SharePoint Online

Let's get to the articles in a newsletter.

These need to be well written and organized to keep the recipients' attention and hopefully provoke a reaction from them.

For this reason, we recommend using a tool such as SharePoint from Microsoft 365.

This tool allows you to create blog-style news categories and branded news templates to achieve a twofold result:

• Users will be able to easily find content and follow the news most relevant to them.
  
  
• Corporate editorial staff will be able to start from the templates to create customized models, so they can save on publishing time but not on content quality and consistency.
  
  

So let's see how to write a news story with SharePoint and reuse it as a template for subsequent corporate communications.

Step 2: Clean or default page?

Choose whether to create the content from scratch or with a SharePoint template.

Templates save time on color palettes, formatting and text layout.

But beware.

You can also use your own branded template to speed up publishing while maintaining a strong consistency with your brand's graphic identity.

In step 8, we will see how this is done.

Step 3: The Narrative Name

Consider the case where you have chosen to start from scratch to write your content.

The first thing to do is to give the news story a title.

Write one that is short, clear and simple (not Calvino's antilanguage, to be clear).

A good title exposes the topic of the entire article in concise, precise words.

Step 4: The intriguing header

Accompany the title with an image that enhances the words.

Don't have design skills? No problem.

Click on "Edit Web Part" in the upper left corner (pencil icon) and choose a layout with an image included to catch the users' eye.