How to Create a SharePoint Intranet Site

Our experts share tips, considerations, and steps to follow to create a smart intranet site with Microsoft SharePoint.

By Giuseppe Marchi · Updated

What are the features an intranet must have to be considered “intelligent”? And how do you build one, step by step, with SharePoint Online?

To build the right company intranet, it’s important to evaluate the features it can offer, as well as the integration with existing systems and the impact it can have on productivity. All of this depends on the underlying technology: the choice should fall on a system that allows you to optimize workflows, improve collaboration, and ensure secure access to data, with the flexibility and scalability needed to support the growth of an organization.

In this article, we’ll look at why SharePoint Online is the best solution for creating an intranet that meets these requirements, comparing it with the main alternatives on the market, including WordPress, Intranet Connections, Drupal, Confluence, Happeo, and Jive, and how to build it step by step.

What is an intelligent intranet?

The corporate intranet must be carefully built, focusing on different aspects. From employee engagement to content creation, people services, monitoring, and governance. Nothing should be underestimated if you want a successful intranet.

Here is a list of factors that make an intranet intelligent.

1. It is a true work tool

The intranet helps employees carry out their daily activities, increasing productivity and well-being in the workplace. Thanks to the advanced features of platforms like SharePoint Online, the intranet can be designed to:

  • make it easier to find information
  • improve communication among colleagues
  • share up-to-date content and news
  • manage the creation, sharing, and storage of documents

If users cannot find a good reason to use the intranet, whether because it does not offer the right features or due to a lack of training on how to use it properly, it will be abandoned shortly after the go-live. Focusing on the practicality and usability of the intranet is therefore essential to avoid wasting the resources invested by the company to build it.

Example of a SharePoint intranet built with intranet.ai
Example of a SharePoint intranet built with intranet.ai

2. Designed around the user

The intranet must meet the specific needs of a company and the people who are part of it. Focusing on practicality, it is not enough for the intranet to offer features to simplify business processes, but it must also support users’ work with personalized content based on their preferences.

Using SharePoint Online, the intranet becomes the single point for accessing global content for the entire company along with:

  • News and communications specific to departments, locations, or roles
  • Updates on initiatives of interest to the user
  • Relevant internal contacts for their needs
  • Favorite apps, FAQs, and documents

And much more.

3. Reach users, wherever they are

Information and knowledge are essential for a successful company and should be available to everyone directly from their desktop. Whatever they are doing, wherever they are, and on any device.

The SharePoint intranet can integrate with Microsoft Teams to simplify the sharing of important news and content, by sending personalized push notifications. At intranet.ai, we have developed a component that handles this process, allowing companies to:

  • inform people in real time
  • engage users with targeted notifications
  • monitor engagement with internal communications
  • ensure maximum reception of the most important news

4. Helps to know the company better

How often do you need information but don’t know who to ask within the company to get it?

The SharePoint Online intranet brings together in one place within the company’s digital workplace the contacts, documents, communications, services, and applications that users need to do their work, without interruptions and without wasting time searching.

The people directory and organizational chart are some of the features we add to our clients’ intranets to help users get to know their organization better and find colleagues who have the answers to their questions.

People Directory in the SharePoint intranet of intranet.ai
People Directory in the SharePoint intranet of intranet.ai

5. Connects people

Ok, we know that the employee directory available on the intranet helps to have a better understanding of the company, but how can users quickly contact a colleague? How can they connect to share documents or collaborate on a project?

Once again, the integration of the SharePoint intranet with Microsoft Teams is the answer. Teams can indeed connect users, optimizing the sharing of information and real-time updates.

In the people directory of the intranet, users can find the Teams contact of colleagues they need to speak with and reach them with a click.

We’ve already mentioned push notifications, but it’s worth noting that thanks to this feature, the company can also connect more quickly with its people, keeping them updated on the latest initiatives and the results achieved together.

6. Facilitates collaboration

It’s possible to bring together company projects and initiatives on the intranet, highlighting them based on the company’s needs or their relevance to the department, role, and activities of users.

The SharePoint Online intranet is also able to provide quick access to project groups, offering specific features for real-time collaboration and activity coordination.

Finally, each department should have its own space on the intranet: the company site can be enriched with a section dedicated to people, initiatives, and communications specific to each department. This way, useful information for a department’s activities can be collected and shared without getting lost in the global communication flow.

7. Helps you find what you’re looking for

Only 1% of people with an intranet in the company are satisfied with the search results.

Based on outdated technology, the intranet cannot provide the right support needed to increase productivity and, most importantly, end-user satisfaction. A high dissatisfaction rate leads to a quick abandonment of the portal, for which the company has invested significant resources.

However, relying on a cutting-edge, constantly updated platform like SharePoint Online is just the first step. Intranet administrators should indeed schedule some key activities aimed at identifying areas for improvement and increasing user satisfaction. These activities include:

  • Monitoring searches and recurring questions
  • Collecting feedback, through surveys and questionnaires

Once user needs are identified, the intranet can be enriched with new content and features to support the work of everyone in the company.

Monitoring searches and collecting feedback in the intranet

The intranet is not just an internal site for company news. It is a network of people who bring it to life, use it, read it, enrich it, make it grow, and take care of it, day by day. It is the digital version of your workplace. [Giuseppe Marchi - Microsoft MVP]

8. Offers daily utility services

Search functions are essential for optimal work. For this reason, SharePoint’s intranet is the best tool for:

  • providing request forms
  • accessing services and agreements

9. Allows you to express your personality

The success and failure of a company always depend on its culture and how people are valued.

The intranet should allow all company members to share their skills and knowledge to get to know their colleagues. Human resources could also view the shared information to propose new career opportunities or select candidates for open positions directly from among the existing employees.

10. Engages users

When engagement is high, productivity and well-being increase. For this reason, the intranet should support practicality with features that assist in daily activities, alongside experiences aimed at engagement, such as gamification.

Gamification allows people to participate in competitions, games, and shared activities that enhance relationships with colleagues, but not only that.

Within the intranet, these experiences can also be used to make internal training more engaging through quizzes and prize contests.

Creating quizzes and quick polls in the SharePoint intranet of intranet.ai
Creating quizzes and quick polls in the SharePoint intranet of intranet.ai

11. It is adopted seamlessly

The adoption of a smart intranet is quicker and easier.

Users need tools to understand the value of the features made available to them. Training plays a key role in the adoption of the intranet, and an intelligent intranet like SharePoint Online can host:

  • Webinars and training content
  • Live events with Q&A sessions
  • Guided tours to explore individual features

12. Supports data analysis

How can you know if the intranet is working well or not? Is it really helping the company, or does it still have many limitations? Are users able to find what they need?

The SharePoint Online logs and the Office 365 auditing features help you answer these questions. But they are not enough.

To understand all the details about how the intranet is functioning and its effectiveness, you need to rely on native tools to track user activities and see if the site is making a tangible contribution to their productivity.

13. Supports leadership

In the era of digitalization, business leaders have a wide array of innovative technologies to:

  • coordinate teams
  • manage the onboarding phase
  • gain key insights for decision-making
  • communicate directly and constructively with colleagues

With the intranet, management members can quickly communicate with everyone in the company and receive feedback without sending a single email or making a call.

The integration of SharePoint with Microsoft collaboration platforms, such as Microsoft Teams, can still simplify organizing video calls and live-streaming events, to engage all users in company initiatives, wherever they are.

See intranet.ai in action

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Intelligent intranet: main objectives

What does it mean to have an intelligent intranet for your company? Before delving into our vision and discovering how to create a truly intelligent intranet with SharePoint Online, it is important to know the objectives the intranet must achieve so that the company can monitor them and assess the effectiveness of its investment.

The key objectives of the intranet can be summarized as follows:

  • Greater user engagement
  • Better productivity and well-being in the company
  • Increased profitability and competitiveness of the company
Goals of an intelligent corporate intranet

The results of an intelligent intranet

  • Engages users
  • Improves productivity
  • Increases competitiveness

“A highly engaged workforce means the difference between a company that outperforms its competitors and one that fails to grow.” [source]

87% of workers worldwide are not engaged in the workplace. This is a significant number when you consider that companies that successfully engage their people in their activities and initiatives manage to outperform competitors by 147% in terms of profits generated.

New technologies such as SharePoint Online intranet, integrated with the Microsoft 365 digital workplace environment, offer companies the opportunity to differentiate themselves from the competition through increased productivity and worker well-being.

Here’s how it works:

  • With a smart intranet, internal communication becomes more engaging thanks to SharePoint's content management features and integration with platforms for collaboration and employee experience, such as Microsoft Teams, Forms, and Viva.
  • If people are engaged and the intranet offers high-quality services, productivity increases. Users will be more motivated and able to save time in finding contacts, documents, and any information necessary to perform their work.
  • The more time saved, the higher the company's overall profitability.

How to evaluate the results of your intranet?

To evaluate how the intranet has increased your company’s productivity, you can set up various quantitative KPIs.

Among direct KPIs, you could track:

  • Number of views per page
  • Number of unique users who have visited the intranet
  • Number of sessions and duration of individual sessions
  • Number of content pieces published, searched, and viewed
  • Interactions with company communications, including likes and comments

Among indirect KPIs, you can find:

  • Number of requests received by the company help desk
  • Number of emails sent to colleagues asking for information

Creating an intelligent intranet site: considerations to avoid mistakes

To create a truly intelligent intranet that can achieve the goals set by the company, there are some considerations that need to be made during the design phase. This is a delicate moment that is often overlooked by most companies, but it is crucial to ensure the intranet’s effectiveness and maximize the investment.

To help you avoid mistakes in creating your intranet, here is what you need to keep in mind.

Considerations for designing a corporate intranet with SharePoint

How to design a corporate intranet

1. Analysis phase

The analysis phase represents 70% of the success of an intranet project. It is the most delicate phase, as it defines the intranet model that will meet the company’s specific needs and strategic goals. Typically, the analysis phase involves three activities:

  • Analysis of the context and corporate culture
  • Analysis of the goals to be achieved (productivity, wellbeing, etc.)
  • Analysis of the end user and identification of their main needs

1.1 Context analysis

This first activity includes:

  • analysis of the operational and strategic plans behind internal processes;
  • analysis of the mission and values underlying the corporate culture;
  • analysis of the current communication strategy.

If the company already has an intranet portal, it is useful to analyze which features are most frequently used by users to understand how to improve the services and content offered.

In this way, you can get a clear initial idea of how to design an intranet network that respects the corporate culture and supports the staff’s activities effectively.

1.2 Goals analysis

The goals analysis helps align the intranet’s features with the strategies and objectives the company aims to achieve.

Once the strategic goals are defined, it is necessary to outline the operational goals. In practice, the questions this phase of analysis must answer are:

  • What tools should the corporate intranet offer?
  • How can the intranet support individual and group activities?
  • What does the company need to improve communication with employees?

1.3 End user analysis

The intranet is made of people.

Knowing the end user means understanding which features, content, and services to offer in the intranet to enable all employees to perform their work better.

Target analysis is often underestimated because companies assume they know the real needs of workers. Unfortunately, failing to analyze the end user results in creating a useless or ineffective intranet, lacking personalized solutions.

But how do you identify user needs? Here are some tools we recommend using.

Focus groups and surveys

To conduct a thorough analysis of the people in the company, two different but complementary approaches can be used: focus groups and surveys.

Focus groups are a qualitative research technique involving a small group of people, typically between 6 and 12 participants. The discussion is led by a moderator (usually one of the people responsible for the intranet’s design), who guides the conversation by asking a series of pre-prepared questions.

The goal is to collect opinions, perceptions, ideas, and feedback from participants in an interactive context. This method allows for in-depth exploration of people’s motivations, attitudes, experiences, and behaviors, revealing insights that may not emerge through other research techniques like surveys or one-on-one interviews.

While focus groups allow for understanding the end user through dynamic interactions and guided discussions, surveys provide quantitative data that can be analyzed on a larger scale.

Surveys allow for the collection of specific and structured information from a large number of respondents, making it possible to identify trends, behavioral patterns, and common needs that the intranet can help meet.

When creating a survey during the intranet design phase, it is important to note that the questions should not be about the intranet itself, but should focus on people’s work. This way, key information can be obtained about average IT knowledge, preferred devices, and applications used to carry out daily tasks.

Interviews

Interviews are useful for obtaining more direct and personal feedback compared to insights gathered from focus groups and surveys. It may be useful to organize a series of interviews after providing a demo of the intranet, sampling users who have tested the prototype.

The starting point for the corporate intranet is a good questionnaire: download our questionnaire to discover how to create or improve your intranet based on the needs and interests of everyone in the company.

2. Planning the change

Today, it is no longer possible to start a digital project without a plan, especially if a project like the creation of the intranet will change the daily routine of all workers.

Having a plan means choosing the colleagues to involve in the design phase, setting the budget available, and defining the communication and training strategy to ensure the adoption of the intranet: everything must be decided beforehand to avoid surprises during the project.

For this reason, we recommend:

  • Create the team responsible for the design.
  • Evaluate the features and resources to be included in the intranet to set a realistic budget.
  • Identify the preferred communication channels in the company, the benefits the new intranet offers them, and the missing IT skills to define an appropriate internal communication and training strategy.
  • Constantly monitor the collection of feedback from users and the evolution of the project.

3. Selecting the tools to make available

We have already seen why the analysis phase is crucial in the design of the corporate intranet. Among the useful information that can be obtained, the analysis phase helps understand which tools are essential for the intranet based on user preferences and what they need to perform their work effectively.

Defining the “Killer App” is therefore an important step in creating a useful intranet, ensuring the interest and adoption by everyone in the company.

After years of experience in intranet development, we have created some features that help achieve this goal. Below, we list some examples of our web parts that serve as Killer Apps:

  • Web part for posting and applying for open positions, using the personal profile of the SharePoint intranet.
  • Web part for the quick booking of spaces and resources, from desks to parking spots in the company parking lot.
  • Web part to share posts from the company's LinkedIn, Facebook, Instagram, and TikTok profiles.
Sharing posts from corporate social media in the SharePoint intranet of intranet.ai
Sharing posts from corporate social media in the SharePoint intranet of intranet.ai

4. Adopting the right monitoring tools

Defining objectives and KPIs is not enough to ensure the success of the intranet. You need to continuously monitor results to accurately assess the effectiveness of your investment and understand how to improve the intranet to increase user engagement and collective productivity.

There are many tools available that allow you to track the performance of the intranet, some even integrated in SharePoint.

But it is not so easy to properly monitor the results of an intranet project. In fact, few of the available tools provide a detailed overview of what really matters: how much and in what way the intranet is used within the company.

To help our clients gain useful insights to continue improving the intranet built together, we have developed Intranet Analytics. Our component is used to measure the effectiveness of the Microsoft 365 digital workplace and SharePoint intranet, with detailed reports on user behavior.

It allows you to enrich SharePoint’s analytics features to gather information such as:

  • individual page views
  • duration of individual sessions
  • search terms used
  • document access
  • etc.

Additionally, our feature integrates with Google Analytics and other third-party tools for a deeper analysis of the intranet.

5. Defining the governance strategy

The day after the intranet go-live starts the governance plan.

To successfully tackle this phase, there is a list of actions that should be included in your governance program. Generally, we recommend defining in advance:

  • The external sharing options for each site.
  • The methods for tracking external user actions.
  • The procedures for the provisioning of new content areas in the intranet.
  • The permissions to assign to internal users within the company.

Why choose SharePoint for your company intranet?

More and more companies find themselves needing to manage increasingly complex processes, both operationally and in terms of communication and collaboration among the parties involved.

The company intranet was created as a solution to these challenges, as it provides employees with a single space to find documents, share ideas, and manage shared tasks with colleagues.

In addition to reducing inefficiencies caused by exchanging information via email or other disconnected traditional channels, an intranet streamlines knowledge management, allowing users to retrieve, access, and update the information they need without wasting time searching or relying on others.

Adopting an intranet also means enabling the company to create a work environment where teams and departments can easily align on cross-functional projects, without chasing down document versions, often duplicated and stored in personal folders.

This results in a more effective approach to work, regardless of the size of the company or the goals to be achieved, whether the need is better organizational structure or increased engagement in internal initiatives and strategies.

When considering how to create a modern intranet capable of meeting these and other requirements, it’s important to know that SharePoint Online has held a central role in the market for years.

The platform, an integral part of Microsoft 365, offers team sites and communication sites, working seamlessly with other tools designed for business productivity like Microsoft Teams, OneDrive, and Outlook. This makes it possible to deliver not just a single product, but a unified ecosystem through which to build the intranet and the digital workplace.

Unlike other solutions, SharePoint was designed with an enterprise focus from the start, offering strong guarantees in terms of scalability and security.

SharePoint has earned a leadership position, partly thanks to its document management capabilities, which go beyond simple storage and include features like versioning, co-authoring, and granular user permission control.

It is also highly appreciated for the wide range of options available to customize pages and sites, as well as the relative ease of connecting to all Microsoft 365 services.

Direct integration with the Power Platform, for example, allows automation of workflows (with Power Automate) and the creation of custom apps (with Power Apps), making the intranet an active component in optimizing internal processes. But that’s not all.

A SharePoint-based intranet supports those who need to organize information and company resources. First of all, the platform allows you to structure sites and document libraries in line with the organization of different departments, clearly defining responsibilities and access levels.

Plus, thanks to an advanced search engine (which can be enhanced with custom components from intranet.ai), it reduces time lost navigating disorganized or poorly integrated folders and archives.

For organizations looking to strengthen their internal culture, SharePoint also offers tools like news pages, live events, and topic-based communities from Viva Engage, allowing everyone in the company to interact as they would on a typical social network. The only difference is that, of course, here interaction happens without risks to shared data.

Microsoft best practices for making the most of your SharePoint-based intranet
Microsoft best practices for making the most of your SharePoint-based intranet

As mentioned a few lines above, the modular development environment that characterizes SharePoint allows you to add ready-to-use components or create custom web parts. This ensures a high degree of flexibility.

An intranet, in fact, must be able to adapt to a company’s needs, especially when it comes to certain key processes.

The aforementioned advanced document management, for example, is a cornerstone of any respectable intranet. It’s not just about storing files in a repository, but about ensuring that people can quickly access the information they need, with the confidence that they’re always working on the most up-to-date version of a document. In a system like SharePoint, integrated versioning and co-authoring allow teams to work simultaneously on the same files, reducing errors and duplication.

Additionally, collaboration is simplified by the ability to create custom automations, track activities, and notify colleagues in real time about changes made to shared documents.

When it comes to engagement, an intranet should integrate features like news feeds and discussion areas, along with the ability to “follow” conversations most relevant to one’s interests.

This is where SharePoint’s native integration with Viva Engage (the evolution of the well-known Yammer) allows all users to publish updates and posts, comment on ongoing initiatives, and share successes or challenges with the community to find the right support. This creates an informal but secure channel for communication, fostering a stronger sense of belonging and connection with one’s organization.

Overview of Viva Engage, integrable with the SharePoint Online intranet
Overview of Viva Engage, integrable with the SharePoint Online intranet

A modern intranet should allow for the customization of design and content, while maintaining consistency with the company’s visual identity and core values. Thanks to its branding options, SharePoint enables the configuration of graphic themes, logos, and color palettes to enhance the brand and make site navigation more enjoyable.

But customization isn’t limited to aesthetics: it can include the creation of sections and web parts dedicated to specific areas of interest, such as human resources, commercial announcements, or departmental FAQs. Each department can thus manage its own “mini homepage,” setting up content that reflects the needs of its staff.

Departmental area in the SharePoint intranet of intranet.ai
Departmental area in the SharePoint intranet of intranet.ai

From a security perspective, SharePoint inherits the controls of the Microsoft 365 ecosystem, including permission management at the site or individual file level, and Data Loss Prevention policies aimed at preventing the leakage of sensitive information outside the organization.

In short, SharePoint seems to meet virtually every need.

However, as we can easily imagine, it is not the only solution on the market for building an intranet. It may therefore be useful to compare Microsoft’s flagship product with its main competitors to understand whether SharePoint can truly stand out, even when it’s not alone on the stage.

SharePoint vs the alternatives for the intranet

SharePoint is not the only platform on the market for building a corporate intranet: WordPress, Intranet Connections, Drupal, Confluence, Happeo, and Jive are among the most popular alternatives, each with a different approach to communication, collaboration, and document management. Let’s look at each one in turn to see how it compares to SharePoint, and understand when SharePoint remains the strongest choice and when the alternatives can make sense.

SharePoint vs WordPress

Once it’s clear what a modern intranet should offer, many companies face a key question: is it better to adopt a solution like SharePoint Online, which focuses on both communication and business processes, or to choose a CMS like WordPress, known for its ease of use and large developer community?

The comparison between the two platforms reveals differences that go beyond purely technical aspects, involving content management, collaboration, and integration with other applications. Let’s take a closer look at the details.

WordPress, originally created as a blogging system, has evolved to become one of the most widely used content management solutions in the world.

Its popularity lies in its ease of installation and the wide availability of themes and plugins, allowing users to customize the experience with a vast array of features. When thinking about intranets, it’s possible to transform WordPress into a company portal, where users can read news, download documents, and interact with some restricted areas.

However, WordPress’s original structure, designed for public websites, can be limiting when it comes to managing complex workflows or granular permissions for reading and editing files. Collaboration among colleagues may also require the installation of plugins, which involves considerable work in terms of integration and ongoing updates.

Moreover, while there are extensions to implement document management features, WordPress’s architecture was not natively designed to integrate with a productivity ecosystem like Microsoft 365 does.

Detail of a site created with WordPress
Detail of a site created with WordPress

SharePoint, on the other hand, was created to meet various business needs, from smooth and secure collaboration to large-scale document management. With its lists and document libraries, it provides each department with a centralized repository where it’s possible to apply versioning, co-authoring, and approval flows based on the organization’s logic.

From an integration perspective, it naturally offers a significant advantage, as it is an integral part of Microsoft 365. This means that the SharePoint intranet can interact, without using plugins or external connectors, with all company resources, from the document repository to the applications on the Power Platform, creating an environment where data sharing and process execution are synchronized.

Example of a SharePoint intranet created with intranet.ai
Example of a SharePoint intranet created with intranet.ai

Those who choose WordPress as an intranet must take into account the need for constant effort in configuring plugins dedicated to security (to prevent frequent site attacks) and permission management. These plugins can offer additional features, but at the cost of greater maintenance complexity.

Moreover, the lack of native integration with an intelligent document management system requires the introduction of external components for versioning and co-authoring, resulting in a fragmentation of interfaces.

While WordPress may therefore be suitable when creating a basic internal blog or a representative website, SharePoint allows the creation of a company intranet that is solidly integrated with the most advanced productivity, document management, and automation systems offered by the Microsoft ecosystem.

SharePoint vs Intranet Connections

Let’s move on to the second alternative to SharePoint Online: Intranet Connections, a solution focused on engagement and the creation of fast-to-deploy portals.

The proposal of Intranet Connections includes social features aimed at encouraging news sharing, post publishing, and the creation of internal polls. The goal is to create a user-friendly environment where colleagues can interact with corporate content intuitively, without the need for specific technical skills.

Intranet Connections offers a set of preconfigured modules, such as the events calendar, announcement boards, and repositories for internal policies. These are components designed to set up an intranet in relatively short timeframes (similarly to the intranet.ai solution), focusing on a streamlined layout with special attention to visuals.

Example of a portal created with Intranet Connections
Example of a portal created with Intranet Connections

However, when examining the document management features, the real difference between Intranet Connections and more comprehensive solutions like SharePoint becomes evident.

While Intranet Connections supports the creation of storage spaces and the publishing of files in various sections, the platform is not designed to handle complex approval workflows or detailed permission structures on individual documents.

For companies that rely on documents subject to continuous revisions, or where multiple departments collaborate simultaneously on the same file, the lack of features such as versioning and co-authoring can be a major limitation.

Integration with external productivity applications is also less seamless: the platform is not intended to interact with a broader ecosystem, as is the case with SharePoint and Microsoft 365, and therefore does not offer native real-time editing features, as occurs between SharePoint and Teams, nor automatic synchronization of mailboxes with personal calendars, as occurs between SharePoint and Outlook.

These gaps penalize companies aiming to turn their intranet into an operational hub, where internal communication and document management are closely tied to business processes.

When comparing the systems, we see that SharePoint offers a richer set of features, especially in the area of collaboration. This includes the ability to manage a detailed hierarchy of sites and document libraries, as well as to fully leverage its native integration with Microsoft 365.

Integration between Microsoft Teams and the SharePoint intranet of intranet.ai
Integration between Microsoft Teams and the SharePoint intranet of intranet.ai

If a company wants to ensure approval workflows and real-time co-authoring, SharePoint allows the configuration of automatic versioning, recovery of previous files, and edit locks, drastically reducing conflicts.

This setup is accompanied by security tools such as sensitivity labels and auditing of critical actions, which further strengthen the governance of the intranet.

Intranet Connections, on the other hand, focuses its value on ease of use in relation to internal communication, without fully covering more complex document management and task automation scenarios.

As a result, while Intranet Connections may be suitable for creating informational corporate portals, SharePoint enables the intranet to scale well beyond simple content sharing, turning it into a more collaborative engine for innovation.

SharePoint vs Drupal

Drupal ranks among the most well-known and appreciated enterprise CMS systems, thanks to its extensive customization options and the strength of the supporting open-source community.

Its reputation is built on being a modular and highly customizable system, capable of supporting complex websites and applications that require a high degree of interactivity. Thanks to its flexible framework, companies and institutions often adopt it to create large-scale portals with well-defined publishing workflows and a significant number of users.

Another strength lies in its ability to structure content based on specific types (content types), to which customized fields and taxonomies can be associated.

These features make Drupal a CMS that is considered “enterprise-ready”, particularly suitable for projects aimed at public communication or for platforms that require significant custom development.

But while the open-source approach offers freedom and control over the code, it also entails greater responsibilities in managing security, patches, and regular updates. In many cases, companies need to establish a dedicated team or rely on specialized partners to ensure infrastructure maintenance and proper integration with other services.

When moving into the intranet space, Drupal retains some advantages related to its flexible nature. For example, it is relatively easy to develop custom features for a department’s specific needs or to integrate single sign-on with corporate authentication systems.

Moreover, the wide availability of modules allows for the addition of social components or the creation of approval workflows, although this often requires the combined use of multiple plugins and a non-trivial adaptation process.

Example of a portal created with Drupal
Example of a portal created with Drupal

However, staying within the context of an intranet, the need to collaborate in real time with colleagues and to manage a massive volume of information can reveal some limitations.

Drupal does not provide the same level of control and structure offered natively by SharePoint Online. Likewise, creating a tightly integrated ecosystem with email, calendar, and videoconferencing tools is not straightforward: custom connectors often need to be developed or third-party modules used.

When users expect intuitive and integrated experiences, investing time and resources in stitching together Drupal’s modules may prove less effective than using a platform that is already designed to coordinate files, calendars, and workflows within a single system.

Bringing together communications, events, and services in the SharePoint intranet of intranet.ai
Bringing together communications, events, and services in the SharePoint intranet of intranet.ai

Compared to Drupal, SharePoint positions itself as an environment already designed for collaboration, leveraging its close integration with Microsoft 365. At the core of this difference is document management and the ability to orchestrate cross-functional processes.

A company therefore doesn’t need to develop basic collaboration features from scratch, because all the building blocks are already available to create intranets tailored to the needs of any project, without relying on a large number of external integrations.

From a security and compliance standpoint, SharePoint benefits from tenant-level solutions, including Microsoft 365 data classification, audit logs, and sensitivity labels that don’t require custom development but are part of the cloud platform.

Choosing SharePoint means, in fact, benefiting from a system-as-a-service in its online version, delegating to Microsoft the responsibility for infrastructure, software updates, and security maintenance at the data center level. With Drupal, especially in on-premise installations, the company must manage servers, patches, and backups on its own.

SharePoint vs Confluence

Confluence by Atlassian is a fairly common alternative, especially among companies that use Jira and other tools from the same suite: its wiki-based interface is designed for collaborative documentation, but it doesn’t offer a structured document management system or native integration with Outlook, Teams, or Power Platform like SharePoint does. If the goal is to centralize workflows and consolidate data governance in a single intranet, SharePoint remains the more complete and scalable solution. The in-depth comparison, with all the details on features and use cases, is available in our dedicated article on SharePoint vs Confluence.

Example of a hub created with Confluence
Example of a hub created with Confluence

SharePoint vs Happeo

Happeo has established itself as one of the main alternatives for creating an intranet, positioning itself as a social-oriented solution designed to integrate with Google Workspace.

When compared to Microsoft 365’s solution, it offers a different approach to communication and document management, providing interesting insights for companies choosing the best option for their digital workplace.

Starting with Happeo, it’s a platform that focuses on ease of use and interaction among colleagues. Its design resembles that of a social network, with news feeds, discussion channels, and engagement tools aimed at improving internal communication.

Thanks to its tight integration with Google Workspace, Happeo allows quick access to Drive, Gmail, and Google Calendar, making document sharing and real-time collaboration easier.

Detail of an HR portal created with Happeo
Detail of an HR portal created with Happeo

However, while this approach makes Happeo an excellent choice for companies looking for a communication-focused intranet, some limitations emerge for those who need a structured document management system.

Unlike Microsoft’s offering, Happeo does not feature an intelligent repository with versioning, granular permissions, and customized workflows. Its architecture is well-suited to scenarios where information sharing is the priority, but proves less effective for managing complex document processes where security and strict data control are essential.

SharePoint Online, on the other hand, is designed as a comprehensive platform for building the intranet and integrated digital workplace, combining collaboration, document management, and process automation with strong customization and scalability capabilities.

Happeo is designed to offer a simple and immediate experience, with an interface inspired by common social networks, but its customization capabilities are more limited. Companies can create spaces for teams and organize internal communication, but the options to structure document management and automate workflows are reduced. Moreover, Happeo’s architecture is tightly bound to Google Workspace, making it less flexible for those relying on other ecosystems, such as Microsoft 365.

Meanwhile, SharePoint allows you to shape the intranet based on your needs, both in terms of content and automation. Thanks to flexible web parts, sites dedicated to communication and teamwork, and integration with Power Platform, it’s possible to create a dynamic environment with features tailored to the entire organization and individual departments.

Additionally, support for Microsoft Graph and SharePoint Framework enables the development of custom extensions, integrating the intranet with CRM, ERP, and other types of software, also third-party tools, already used within the company.

Organizing contests and brainstorming sessions in the SharePoint intranet of intranet.ai
Organizing contests and brainstorming sessions in the SharePoint intranet of intranet.ai

The pricing model can also influence the choice: Happeo adopts a licensing structure based on the number of users and the features included, making it an attractive option for companies seeking an agile solution.

For those already using Microsoft 365, SharePoint is the most advantageous choice, as it is included in the licenses at no additional cost for intranet features.

To summarize, Happeo is a valid alternative for companies that prioritize internal communication and colleague interaction, but it is not designed for structured document management or advanced integration with other business processes.

SharePoint, on the other hand, stands out for its ability to provide a complete and scalable intranet, where collaboration, security, and governance are seamlessly integrated into a single ecosystem.

SharePoint vs Jive

Jive has positioned itself as an intranet solution focused on social collaboration, emphasizing interaction dynamics that encourage knowledge sharing and employee engagement within the company.

In comparison with the Microsoft 365 solution, however, differences emerge that go beyond the simple approach to internal communication, touching on areas such as document management, security, and integration with external processes and systems.

Starting with a brief overview, we can define Jive as a platform designed to make information exchange within an organization more seamless, using an interface similar to social media.

Through discussion groups, microblogging, and a real-time feed system, it allows users to collaborate in an informal environment, reducing the reliance on more traditional internal communication channels such as standard email. This setup makes it particularly suitable for strengthening horizontal communication between company teams.

Detail of an HR portal built with Jive
Detail of an HR portal built with Jive

However, once again, when it comes to document management, Jive shows some shortcomings compared to SharePoint Online.

Its storage system is based on posts and discussions, which facilitates the creation of shared content but makes it more difficult to maintain well-organized repositories and manage multiple versions of the same document.

The lack of a hierarchical permission system is also a significant limitation in managing company data, as it does not allow for granular access control.

Another key difference lies in the integration with the Microsoft 365 ecosystem:

  • Jive is presented as an independent platform that requires specific connectors to interact with external business tools
  • SharePoint is part of a unified ecosystem in which documents, chats, meetings, and project activities are interconnected

This allows the SharePoint intranet to serve as an operational hub, offering users access to the tools, resources, and information they need without constantly switching between applications.

Even when it comes to reporting, SharePoint integrates with products like Power BI to monitor intranet usage, analyze workflows, and optimize processes. Jive, while offering engagement tracking features, does not offer the same level of customization and data analysis management.

Monitoring user activity in the SharePoint intranet of intranet.ai
Monitoring user activity in the SharePoint intranet of intranet.ai

Let’s once again conclude this brief comparison by stating that the choice between SharePoint and Jive always depends on your specific needs. If the goal is to make internal communication more informal, Jive can be a valid solution.

For companies that require a complete intranet, capable of managing content in a structured way, integrating productivity tools, and ensuring high security standards while also offering features for employee engagement, SharePoint remains the most suitable choice.

How does Microsoft help us build an intelligent intranet?

Creating a robust and intelligent corporate intranet is possible thanks to Microsoft 365 technologies.

In the Microsoft 365 suite (formerly Office 365), SharePoint Online is becoming the core of many services with advanced features for:

  • managing the document lifecycle
  • creating and sharing content
  • securely storing data
  • coordinating internal processes

It is therefore the best platform for building the intranet and transforming your company’s productivity.

Here are the areas Microsoft is developing to enrich the features included in its digital workplace, with SharePoint at its core.

Microsoft's development areas for the intelligent intranet

1. Engagement and collaboration among colleagues

There are continuous investments in collaboration platforms that integrate with the SharePoint Online intranet, offering additional features to enhance collaboration and communication within the company.

Among these platforms, we must mention Microsoft Teams and Viva Engage (the solution that replaced Yammer in the Microsoft 365 digital workplace).

2. Connection between people, news, knowledge, and applications

The publishing system present in SharePoint Online sites, including the intranet, is evolving. With the arrival of Home Sites and new features for creating content on pages, there are no tools in the market that can compete with SharePoint for building an intelligent intranet.

3. Knowledge management

In the near future, we will see a major change in the management of intranet content, and SharePoint Online is leading this transformation by shifting from information management to managing collective knowledge.

How to create an intelligent intranet with SharePoint Online

To create your company intranet with SharePoint Online, you first need to log in to microsoft365.com to open the SharePoint app and access the homepage.

Once you’re on the homepage, click on the “Create site” option in the top left corner.

SharePoint will ask you if you want to create a team site or a communication site.

If you’re not familiar with the difference between these two types of sites, you’ll find all the information below; otherwise, go straight to the next section to get into the details of how to build the foundation of your intranet.

Difference between a team site and a communication site in SharePoint

A team site or collaboration site is designed to improve coordination and communication for users who need to work together on a project.

It includes features for managing document libraries, shared calendars, and SharePoint lists that help distribute the workload among team members.

A communication site is used to share information with a large audience of users, not limited to the members of a single team.

Unlike team sites, which focus on managing business projects, communication sites focus on sharing news and information. The intranet is a clear example of this.

Therefore, we will choose to create a SharePoint communication site.

The steps to create an intranet with SharePoint Online

Once you choose the “communication site” option, the real process of creating the intranet begins.

To get started, Microsoft offers several templates to speed up the creation of a communication site dedicated to:

  • Crisis management
  • Department-specific content
  • Human Resources services and news
  • Internal training opportunities and courses

However, unfortunately, there is still no ready-to-use template available for the company intranet. The advice is to start from scratch, using the “Blank” template.

Now it’s time to choose the name for the intranet: this is an important step, as the name must highlight the brand while being easy to remember for users.

Here are some of our best practices to give the intranet a meaningful and memorable name:

  • Take the company name. For example, the company Contoso might call its intranet "OneContoso" or "WeContoso" (to emphasize the sense of unity and community), or opt for a combination of the brand with the term "intranet", resulting in "InContoso".
  • Reference the intranet's purpose. In this case, some examples could be "MyWorkplace", "Connect", "TheSpot", or "TheHub". One of our clients followed this model and named the intranet we designed together "ThePipeline". Another client made a very original choice with the name "Agorà".
  • Avoid names that are too long or unpronounceable. Not only would they be hard to remember, but they would also complicate sharing the intranet address.
  • Draw inspiration from what the company does. A nice example is from a client in the agri-food sector who decided to name the intranet "Mandarin". Needless to say, the portal was customized with orange tones and rounded silhouettes.
  • Involve the people who will use the intranet. You can use surveys and questionnaires to gather ideas from colleagues or ask them to vote on their preferred name from the options proposed by the company.

Once the name for the intranet is chosen, SharePoint will ask you to write a brief description of the new site and choose the default language. The language choice is the second key moment in the intranet creation process, as SharePoint doesn’t allow changing it later.

Once inside the empty site, we recommend choosing the company theme to apply the appropriate color palette to the commands, labels, and graphic elements in SharePoint. To do this, simply:

  • go to Settings, at the top right
  • click on "Change the look"
  • select the theme you prefer

You can choose from the templates offered by Microsoft and use them as is to accelerate the creation of the intranet. Or you can choose a template and customize it, perhaps to align the palette with your company’s brand colors. For more customization, SharePoint allows you to create your theme from scratch.

In the “Change the look” section, you can also modify the appearance of:

  • Header, with specific settings for layout (minimal, compact, standard, and extended):
    • background color, which can be turned on or off with a graduated transparency (the color is automatically taken from the palette chosen as the site theme)
    • title, which can be turned on or off
    • logo, which can be uploaded
  • Navigation bar, with specific settings for adding/removing links:
    • adding/removing labels (groups of links)
    • link tree structure, adding sublinks for the main items (it's better not to exceed 3 levels, to maintain good usability)
  • Footer

Next, you need to define the content of the intranet, starting with the homepage: simply select the “Edit” option at the top right to get started.

SharePoint Online is a powerful Content Management tool, allowing you to add a wide range of different content to each of the site’s pages.

First, Editors can modify the number and formatting of the sections that make up a page, to define the structure that will house the individual content.

After setting the page structure, you can then insert the text and multimedia web parts supported by SharePoint. Among these, we highlight:

  • news
  • calendar
  • organization chart
  • PowerBI reports
  • single images or carousels
  • Microsoft Forms surveys
  • YouTube or Microsoft Stream videos
  • etc.

Web parts can be extended with customized functionalities, such as those offered in our intranet plans. Based on the projects we’ve carried out with our clients, we’ve developed over 80 components to enhance SharePoint Online’s functionality in terms of communication, collaboration, productivity, knowledge sharing, and training.

For example, our plans include web parts that allow you to:

  • manage the entire document lifecycle
  • find internal contacts and learn more about colleagues
  • access your company's preferred or recommended work apps
  • apply for open positions, speeding up the recruitment process
  • publish news and communications for user groups, using dynamic graphics and integrating with Microsoft Teams to ensure maximum reach

Whether they are standard or custom, remember that the web parts on your intranet should be selected based on the real needs of your colleagues and the processes that define your company.

Once the useful web parts are added, all that remains is to create, publish, and consistently update the intranet content, keeping user interest high over time.

To conclude, here is a summary table with the key steps to follow to create an intranet with SharePoint Online:

How to create an intranet site with SharePoint: key steps

How to create an intranet with SharePoint Step description
Create a SharePoint site Go to microsoft365.com, open the SharePoint app, and click on the "Create site" option at the top left. Select the "communication site" type and choose the "Blank" template to start building the intranet.
Name the intranet Choose a short and meaningful name. We recommend naming the intranet in line with your company's values or activities. The key is for the name to be easy to remember and pronounce.
Choose the default language Remember that the default language cannot be changed after the site is created. Pay attention to this step and choose the language based on your company's internal communication.
Apply the company theme Use the "Change the look" command in settings to choose one of SharePoint's predefined themes or create a custom theme, applying it to the commands, labels, and graphic elements of the intranet.
Customize the navigation In the "Change the look" section, you can modify the header, navigation bar, and footer of the intranet. You can then modify the layout of these elements and define the main site navigation by adding or removing links available to users.
Structure the content pages Click the "Edit" option at the top right to define the content of the individual pages on your intranet, adding sections and web parts that will enrich each page with text and multimedia content.

Article FAQ

What is an intelligent intranet?

An intelligent intranet is an internal company network that supports employees' daily activities, enhancing productivity and well-being. It offers advanced features such as information search, communication between colleagues, document management, and updated content.

Why choose SharePoint to build an intranet?

SharePoint is an enterprise platform designed to optimize collaboration, communication, and document management in the workplace. It is part of Microsoft 365, natively integrates with tools like Teams, OneDrive, and Outlook, and offers high scalability, security, and customization, making it ideal for creating a complete digital workplace.

How do you design an intelligent intranet?

Designing a smart intranet involves several phases: analyzing the business context, defining strategic and operational objectives, analyzing end-user needs through focus groups, surveys, and interviews, planning for change, selecting tools and features, and continuously monitoring performance.

How can you ensure effective adoption of the intranet?

To ensure effective adoption of the intranet, it is crucial to provide continuous training through webinars, training content, live events, and guided tours of the features. Additionally, it is important to constantly monitor user feedback and improve the platform based on their needs.

What are the benefits of an intranet integrated with Microsoft 365?

An intranet integrated with Microsoft 365 offers numerous benefits, including: advanced document management, real-time collaboration via Microsoft Teams, content creation and sharing with SharePoint, performance analysis with PowerBI, and support for business productivity with tools like Microsoft Forms and Viva.

How do you evaluate the results of an intelligent intranet?

The results of an intelligent intranet can be evaluated using quantitative KPIs such as page views, unique users, session duration, and interactions with corporate communications. Tools like Intranet Analytics, integrated with SharePoint and Google Analytics, help track performance and continuously improve the platform.

What are the key steps to create an intranet with SharePoint?

The key steps to create an intranet with SharePoint include: creating a communication site, choosing a meaningful name, selecting the default language, applying the company theme, customizing navigation, structuring content pages with sections and web parts, and keeping content updated.

Is SharePoint only suitable for large enterprises?

No. SharePoint is highly scalable and also suitable for SMEs. Companies can start with basic features and grow gradually, leveraging the Microsoft 365 licenses they already own without additional platform costs.

How customizable is a SharePoint intranet?

SharePoint allows you to customize layout, branding, departmental sections, and functional components. Thanks to SharePoint Framework and Power Platform, it's possible to extend functionalities to meet the specific needs of any organization.

Is it safe to use SharePoint as a corporate intranet?

Yes. SharePoint inherits Microsoft 365's protection mechanisms such as custom permissions, Data Loss Prevention, auditing, and data classification. It is one of the most secure solutions for managing corporate information in the cloud.

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